From day one, brand has been at the heart of everything we do at Haatch. Not brand as a logo or a colour palette, brand as a feeling. The sense that Haatch actually does things differently, and that being part of it means something.

That thinking runs through everything: the behind-the-scenes stories we tell, the video content that goes deeper than a typical portfolio update, the way we communicate, and the experiences we create for founders and investors alike. We've never been interested in blending in with the rest of the market; there are plenty of generic fund managers out there already.

Merch is a natural extension of that. It's not about revenue. It's about recognition and belonging. When one of our investors bumped into Scott in London wearing a Haatch T-shirt, the investor was thrilled and asked for a photo on the spot.

That moment captured exactly what we're trying to build: genuine pride in being part of this journey.

So whether you're a founder in our portfolio, an investor across our funds, or someone who simply believes in what we're building, this is your way to carry a bit of Haatch with you.

Wear it. Share it. Be part of it.